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BRANDING/MARKETING CASe STUDY:

abilitech

 

  • Rebranding - reworked and consolidated three distinct corporate entities (HandiSoft, Inc.; Center for Information Resources; The Technology & Employment Center) under the umbrella of a larger parent organization (HandiSoft Foundation) – into one integrated brand architecture and identity - ABILITECH: Enabling People with Disabilities Through Technology.  
     

  • The results of this rebranding effort included increased visibility, awareness, understanding and fundraising. The new, clear and concise brand identity and marketing increased local presence by more than 40%, leading to increased community partnerships, donations, and ability to place program graduates.
     

  • Ultimately, the organization’s increased visibility opened the door to a partnership and eventual merger with a significantly larger not-for-profit disability organization, allowing a greatly expanded reach and capacity to serve the target population.

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