Gary D. Bramnick​, mba

INGLIS | Philadelphia, PA (hybrid remote) | 2012 - Present  inglis.org

Director of Marketing Communications 
 

• Responsible for leading brand, marketing, executive, internal, and external communications for 146-year-old non-profit serving people with significant physical disabilities; currently leading the launch and scale of the community-based services and assistive technology vertical.
   

• Reports to and partners with VP of Strategic Initiatives and CEO to develop and write org-wide planning; includes masterbrand, campaign, and GTM strategies, plus 5-year plan and iteration; presents and gains buy-in from Board of Directors and Executive team.
   

• Oversees internal Marketing, Communications, Creative Services and manages 3 direct reports; restructured and expanded department, redesigning enterprise-wide department as internal creative agency with strategy, copy, and art; built new project management and department operations with internal PMO team.
   

• Directs 3+ agency work streams, managing RFPs and selecting external partners across PR, Advertising, Creative Production, Web Development, Market Research & Data consultants.
   

• Engages research metrics and data-centric personas to drive all messaging and creative to increase awareness, decrease preconceived perceptions of people with disabilities, and enhance philanthropy.
   

• Defines continuous brand identity and accessibility expansion to ensure mission and cultural relevancy, implementing rebrand and critical accessibility updates across digital, web, social, experiential, CRM/email, and OOH; created and launched new tagline and rebrand - Ability & Independence. Redefined.
   

• Champions and transforms interactive functionality in new video and content formats while embedding key accessibility features across integrated GTMs; conceived $.5M brand awareness and ad campaign with NBC, including media buy, creative, editorial, and ancillary digital content aligned to deploy rebrand.
   

• Works with senior leadership across crisis comms; ran immediate pandemic pivots to build strategy for transparency to inform, educate, and engage dual audiences (at-risk and frontline) about safety and new developments; operationalized plan to overcome vaccine hesitancy with SMEs, unions, and 8 community partners.