BRANDING/MARKETING CASe STUDY:
INGLIS
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Created new branding for the organization to increase awareness, better meet the needs of various constituencies, and create environment to support enhanced philanthropy.
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Jumpstarted previously stalled branding efforts and put the organization through a new brand engagement process to overcome pre-conceived perceptions of Inglis and people with disabilities.
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Redesigned the existing logo, including a new color palette, updated and modernized the brand while not creating a brand new logo. Developed new tagline – Ability & Independence. Redefined. – to highlight that people with disabilities get to redefine for themselves every day, and not those around them, their level of ability and independence as it is ever-changing.
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The new brand architecture was rolled out across the organization’s marketing and communications platforms including collateral and website.