BRANDING/MARKETING CASe STUDY:
Children's HosPital AT montefiore &
MONTEFIORE medical center
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Created marketing implementation plan and brand identity strategy for new, state-of-the-art $150 million children’s hospital.
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Developed award-winning print ad series and collateral materials. (2004 Aster Awards for Excellence in Medical Marketing)
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The Children's Hospital ranked among the best in the country by US News & World Report within three years of opening (the first year of eligibility).
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Created new corporate promotion/marketing partnerships with entities including The New York Daily News, Pfizer Inc., the Bronx Zoo and the Bronx Borough President’s Office generating nearly $4 million in earned income equivalencies.
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Built a video division within the marketing department to generate corporate and fundraising films to increase awareness and donations for the entire medical center.
