BRANDING/MARKETING CASe STUDY:
PRINCE MUSIC THEATER
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Rebranded the theater company when it bought its first permanent home. Changed the company from the American Music Theater Festival, an itinerant vagabond producing group, and transformed it into to Prince Music Theater - named in honor of famed Broadway director and producer, Harold Prince.
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The successful rebranding changed the perception of theater from this little known creator of new American musicals, into the recognized, award-winning incubators of new American music theater it had always been.
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The new brand architecture and identity successfully increased subscriber base by more than 400% and ticket sales by 500% within the first 15 months.
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Conceptualized and executed marketing and promotional strategies for more than 40 music theater productions, including 19 world or American premieres and celebrity galas.
