COMMUNICATIONS/PR CASe STUDY:
INGLIS
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Led organization through crisis communications plans during pandemic and potential sale of nursing facility.
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Increased traditional media placement presence for disability services organization by 60%, including feature stories for our Board Chair, our new independent living apartments, and our annual Awards for Continuing Excellence.
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In addition to generating media exposure, also managed efforts to minimize media exposure for potential negative press such as layoffs or other issues.
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Reorganized multiple social media accounts to a unified presence across key platforms.
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Developed strategic messaging platform for both internal and external communications.
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Image Newsletter - Reimagined and redesigned decades-old external organizational newsletter - increasing donations while significantly decreasing expenses. (The photos below link to examples of the old and new formats)
