COMMUNICATIONS/PR CASe STUDY:
PRINCE MUSIC THEATER
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Brought on board to repair and rebuild the terrible relationship the theater company had with the media – and succeeded.
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Generated 225 million local and national media impressions, equaling $37.6 million in exposure.
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Placed stories in every major news outlet in the city, including national theater press in print and online when the theater’s first permanent home officially opened and the organization rebranded.
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Major stories placed include a feature on CBS Sunday Morning about Opera America’s anniversary and Black Water (a new American opera based on Joyce Carol Oates’ book of the same title; interviews on NPR’s Fresh Air with Terry Gross about Band in Berlin (a retelling of the story of the Comedian Harmonists in the waning days of the Weimar Republic) and Somewhere Over the Rainbow (a review of the songs of lyricist EY “Yip” Harburg); as well as numerous local media feature stories.