VIDEO: ADVERTISING
MONTEFIORE MEDICAL CENTER – This ad for The Children's Hospital at Montefiore had to strike the balance between informative and entertaining - and ensure parents understood that the Children's Hospital is a unique place specially designed for kids.
MONTEFIORE MEDICAL CENTER – The need to create something with a "WOW" factor about the state-of-the-art medical advances used at the Montefiore Einstein Heart Center sparked the inspiration for this ad.
ALBERT EINSTEIN HEALTHCARE NETWORK - This was the first spot for a suburban facility connected to the Einstein Network, a much larger urban hospital system. The spot was designed to raise awareness of the hospital’s areas of expertise and distinction.
Credits - Executive Producer: Gary Bramnick; Production Company: Pattern + Motion; DP/Director/Editor: Eric Botel-Barnard; Art Direction: Ali Wilcox; Copy: Gerry Stankus
ALBERT EINSTEIN HEALTHCARE NETWORK – After an absence on air for many years, Albert Einstein Healthcare Network wanted to create two image spots to reacquaint the viewing audience with the state-of-the-art care available throughout their network. These spots are aspirational and will help increase awareness in preparation for a comprehensive new branding campaign.
Credits - Executive Producer: Gary Bramnick; Production Company: Jackknife Films; Producer: Jeff Brown; DP/Director: Larry Robins; Art Direction: Ali Wilcox; Copy: Gerry Stankus